"I understand they're making it out to make us look better to corporate and big business. But we don't really sell to big business. We sell to kids and people who are into the NBA hip-hop world."
--Raja Bell, Phoenix Suns guard

Right you are, Raja. Kids are the ones buying season tickets and luxury suites. And the checks for advertisements and sponsorships? All signed by people who are into the NBA hip-hop world.

Spot on.